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The #Hashtag: A Fad Or A Real Marketing Level?

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  The #hashtag is without a doubt one of the great revelations of the current century. A true trendsetter, it is an integral part of all content posted today on social networks. We use it on a daily basis, whether it's to create stories or viral content. This power can also be very useful when you know how to use it properly. What are #hashtags? What can they do well on Instagram? What are the avenues to follow in order to choose them well and use them properly? These are all points that will be discussed in this article. #Hashtags: what are they? Appeared for many years, the meaning we know today is the one it acquired through its use on social networks. Introduced at the same time as Twitter, it is a word or a group of words, associated with numbers or emoticons, which does not contain any spaces. It is always preceded by the character "#" and can be written in English or Singapore. This allows for tagging of published content with keywords that sum up the basic ide